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When it comes to online advertising, especially Facebook ads for lawyers, you can’t just set it and forget it. Or as EU Commissioner Vestager noted recently, you can’t build competitiveness out of subsidies. In addition to the federal Competition Act, provincial consumer protection legislation exists across Canada in the provinces and territories (e.g. He says the use of microsites and email marketing are an integral part of a well-rounded digital marketing plan. the Ontario Consumer Protection Act and British Columbia Business Practices and Consumer Protection Act). Advertising in Canada is primarily regulated at the federal and provincial levels. Not unethical, but not exactly part of the community, either. Some firms choose to specialize in a particular branch of family law, such as high-end divorce, men’s rights, custody issues, or domestic disputes. Part of the problem is the big entities like Google, Facebook and Microsoft have created a world where it’s impossible to escape ads. In addition to federal and provincial legislation, many sector-specific and profession-specific codes of conduct can also apply to advertising and marketing in Canada (e.g., in the context of regulated professions, such as law, real estate services, dentistry, chiropractic, etc.), as well as social media platforms’ terms of use, depending on the type of marketing and medium.
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