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In general, it is important before conducting a particular type of advertising/marketing campaign to review whether any provisions of the Competition Act may apply - for example, to ensure that endorsements/testimonials are not false or misleading and that adequate disclosures are made for promotional contests, that performance claims meet the statutory test of adequate and proper testing, that OSP claims meet the legislative test or that the statutory information required to be disclosed when telemarketing is included. + +Make graphics big, bold and obvious - you want potential clients to see how great your firm is at what it does! Once you’ve created your logo, make sure to apply it consistently across all of your marketing materials, such as your website, business cards, and stationery. You should also showcase ratings and testimonials you’ve received from past clients. 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