Add How to SEO WordPress with Skill and Flair

How-to-SEO-WordPress-with-Skill-and-Flair.md

@@ -0,0 +1,7 @@
+<br>How to apply search engine optimisation to WordPress is a question almost all WP site owners ask - eventually. The options are many and varied and picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. So, what’s important in WordPress SEO? As a preface to the following paragraphs, I’ve been a WordPress fan since version 1.5 and have 17 years of experience in the installation of WordPress, themes and plugins. In particular, WordPress SEO services are my speciality, along with website development for clients the world over. As a specialist WordPress SEO consultant, I can tell you that the default installation of WordPress does not lend itself well to good search engine rankings. That is because many of the essentials are not included in the core code. That’s only a minor problem, as a plethora of good SEO plugin extensions exist. The biggest problem is sorting through the misinformation, conflicting opinions and various offerings to arrive at a solid SEO platform.<br>
+
+<br>I have 10 WordPress SEO Tips that may also help you. 2. Built-In WP SEO Tools2.1. Here’s how I see it… There are some design themes and plugins that offer a multiplicity of tools and features, but this can sometimes make them a "jack of all trades and master of none" candidate. For the unsophisticated user, with no driving imperative to attain consistent Top 10 rankings, it may matter little… My preference is to use a selection of the best plugins, rather than a multi-tool option because I want total manual control of as many contributing elements as is possible. To achieve my client’s objectives in a competitive niche, I usually need to extract every possible bit of traction out of every single page… WordPress does have some core functionality that could be classed as SEO-specific, or at least related… WordPress Permalinks (SEF URLs) allow the post and page file names to be output in a variety of ways depending on your needs.<br>
+
+<br>Most website owners people don’t understand the available options. From my perspective the only two that matters are Post Name (new since WP3.x) and Custom. I tend to use Post Name, and not the Post Category to the URL, as per the illustration above. This ensures the post is at the [Top Source Media services](https://cepem.wiki/index.php/Usuario:JocelynMerryman) level of the site. If you add the Category Name, you do gain some keyword traction in the URL, but you push the post lower in the hierarchy. That’s never a great thing. NB: If you have an existing site that is well-indexed and enjoys good rankings, you need to be very careful about playing with Permalinks. Take note of the existing structure, and test any change you make to see if the old file names are correctly rerouted to the new file names… 12 format and you switched to Post Name. You check that when you try and access the old URL for a given page, it redirects to the NEW page name.<br>
+
+<br>If you don’t handle this correctly, you will jeopardise your existing search engine rankings. Here’s a link to further reading on WordPress SEO best practices. A good menu navigation system has some key components; it is independent of page names & headings, includes hyperlink titles, and where possible makes all pages accessible within 1 click of the Home page, and from any internal page. Effective cross-linking means visitors should not have to step backwards a level to get to another page or sub-menu level. The WordPress "Menu" structures are a thing of beauty and a joy to behold, and few other CMS can match the sophistication or simplicity of implementing them. The WP menus can provide significant additional SEO traction when employed correctly. Where a drop-down menu item has many pages, consider building a specific sub-category menu in order to display a "sibling" page menu in the sidebar. That helps viewers quickly step from page to page within a [defined subsection](http://dig.ccmixter.org/search?searchp=defined%20subsection).<br>